Giovanni Edutainment created Hip Hop Hooks (H3), a series of educational compact discs as an alternative to teaching and learning social studies’ standards set forth nationally and regionally by the educational industry. Each song is laced with modern hip hop beats and contains infectious hooks that will continually play in the heads of students ages 8-19 in grades 3-12.
Interactive strategies for using music within the classroom are widespread. Research supports the use of mnemonic devices for the learning and recall of new information. it also plays a role in focusing attention and providing a motivation environment for obtaining knowledge. Additionally, educational research confirms that people, especially children, understand and retain information better when they find it interesting and meaningful.
The International Recording Industry documents hip hop as the the fastest rising music market, and it is ranked as the second most popular music. Studies show that it transcends ethnic and economic backgrounds as well. Furthermore, research reports all children, not only those from urban areas, are the major consumers of hip hop music; thus the most logical next step is to us a proven venue to educate our most valuable commodity---children.